Holding a guitar case can increase your success with women… if you’re attractive (and live in France)
I came across a fun little study published on the Psychology of Music. The experimenters designed a simple experiment to test whether music plays in role in sexual selection. To be honest, I am not sure if that was what they actually tested but I’ll let you decide on that. It seems that what they tested was whether holding a guitar case increases women’s receptivity to a courtship solicitation – if you are attractive, male and live in France. The participants were 300 young females with an estimated age between 18 and 22 years, who were walking alone in several shopping streets of a medium-sized city in France. The experiment was conducted on a sunny Saturday afternoon at the beginning of the summer period. A 20-year-old man, previously evaluated as having a high level of physical attractiveness, acted as confederate.
The participants were selected following a random assignment in which the confederate was instructed to approach the first young woman in the age group (18–22 years) who appeared alone on the pedestrian walkway. He was instructed not to select a participant according to her physical attractiveness, the way she was dressed, her height, etc. He was instructed to wait until a young woman between approximately 18 and 22 years of age passed by him in the street, and then to approach her… The confederate was instructed to approach the young women with a smile and to say, “Hello. My name’s Antoine. I just want to say that I think you’re really pretty. I have to go to work this afternoon, and I was wondering if you would give me your phone number. I’ll phone you later and we can have a drink together someplace.” According to the experimental conditions, the confederate held in his hands a black acoustic guitar case (guitar case condition), a large black sports bag (sports bag control condition), or nothing (no bag control condition). After testing 10 women in one condition, the confederate was instructed to move to another area and to select a new experimental condition according to a random distribution.
The confederate talked to 300 women in one afternoon.. Impressive. The results? In the guitar case condition, 31% (!) of the women gave their phone number to the confederate , compared to 9% in the sports bag condition and 14% in the no bag control condition. It seems that holding a guitar case is an effective strategy if you’re attractive. Holding a sports bag seems to have the opposite effect. There are many problems with this study which the authors recognise. First of all, they only used one confederate and his physical attractiveness was high. He was voted as the most good looking guy among a list of others in a previous study. As a result, it is difficult to generalise the effects to other male confederates with various attractiveness levels. It’d be interesting to see if holding a guitar case would increase women’s receptivity to a courtship solicitation by an average looking male. Also, only one instrument was manipulated in this study. Could the effect be limited to the guitar?