Romantic Songs Make Women More Open To Dates…
Many studies have showed that that media with violent or aggressive content (such as violent videogames) may increase aggressive behaviour and thoughts (Bushman & Huesmann, 2006). Moreover, music and lyrics can influence people’s behaviour; prosocial songs were found to be associated with a significant increase in tipping behaviour (Jacob, Guéguen & Boulbry, 2010), male customers exposed to romantic songs spent more money than when no music was played or when non-romantic pop music was played (Jacob, Guéguen, Boulbry & Selmi, 2009).
Guéguen, Jacob and Lamy (2010) investigated if exposure to romantic songs could have an effect on behaviour. In particular, they tested if background romantic music would influence the dating behaviour of young single female participants. The stimuli used were a romantic song ‘Je l’aime à mourir’ by the french songwriter Francis Cabrel (was selected after a pilot study) and the neutral song was ‘L’heure du
thé’ by Vincent Delerm.
183 single female participants were exposed to romantic lyrics or to neutral ones while waiting for the experiment to start. Five minutes later, the participant interacted with a young male confederate in a marketing survey. During a break, the male confederate asked the participant for her phone number
In the romantic song lyrics condition 52.2% (23/44) complied with the confederate’s request , compared to 27.9% (12/43) in the neutral song lyrics condition. The difference was found significant (χ2(1, N = 83) = 5.37, p = .02, r = .24).
According to the authors these results support the General Learning Model (GLM), which was initially proposed by Buckley and Anderson (2006) to explain the influence of aggressive media (i.e. videogames) on behaviour, but was updated recently by Greitemeyer (2009) to include media exposure in general. The GLM proposes that exposure to media affects the internal states of individuals (aggressive media increase aggressive behaviour/thoughts, prosocial media promote prosocial behaviour/thoughts).
Guéguen, Jacob and Lamy (2010) suggest that the results of this particular experiment could be explain by music’s ability to induce positive affect (Lenton & Martin, 1991)
and that positive affect is related with receptivity in a courtship request (Guéguen, 2008). Thus, it is possible that the romantic song lyrics activated positive affect
which, in turn, made the participant more receptive to a request for a date. It’s also
possible that the romantic song lyrics acted as a prime that, in turn, led to the display
of behaviour associated with this prime (Bargh, Chen & Burrows, 1996).
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Bushman, Brad J., & Huesmann, L. R. (2006). Short-term and Long-term Effects of Violent Media on Aggression in Children and Adults. Archives of Pediatrics & Adolescent Medicine, 160, 348-352.
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Jacob, C., Guéguen, N., and Boulbry, G. (2010). Effects of songs with prosocial lyrics on tipping behavior in a restaurant. International Journal of Hospitality Management.
Jacob, C., Guéguen, N., Boulbry, G., & Selmi, S. (2009). ‘Love is in the air’: Congruency between background music and goods in a flower shop. International Review of Retail, Distribution and Consumer Research, 19, 75–79.
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Gueguen, N., Jacob, C., & Lamy, L. (2010). ‘Love is in the air’: Effects of songs with romantic lyrics on compliance with a courtship request Psychology of Music, 38 (3), 303-307 : http://dx.doi.org/10.1177/0305735609360428